Types Of Music Videos
Narrative
A video that has a story line to the music video that relate to the lyrics of the genre of song. This is the most popular technique used to grasp the audiences attention.
This type of video is often used for songs that appear in films.
An example of a narrative music video: 'Won't Look Back' - Duke Dumont.
In the video to 'Won't look back', we follow the story of some criminals that hijack a shop with pogo sticks. It sounds ridiculous but then the get away on the pogo sticks being chased by a policeman on a segway. The whole story sounds a bit odd however the music and the video sync really well together as the lyrics and the beat quite often can be in time with the jumping on the pogo sticks for example.
This type of video is often used for songs that appear in films.
An example of a narrative music video: 'Won't Look Back' - Duke Dumont.
In the video to 'Won't look back', we follow the story of some criminals that hijack a shop with pogo sticks. It sounds ridiculous but then the get away on the pogo sticks being chased by a policeman on a segway. The whole story sounds a bit odd however the music and the video sync really well together as the lyrics and the beat quite often can be in time with the jumping on the pogo sticks for example.
Performance
This type of video will have the artist/artists performing their song to the camera or to an audience. A popular technique used by rock bands to get a sense of high energy portrayed.
An example of a narrative music video: 'Right Here' - Jess Glynne.
Jess Glynne's video to 'Right here', being a performance video is like most music videos very entertaining. This video is fairly simple in terms of the locations it was shot in. But the thing that makes it so interesting is the edits used like doubled-up shots and reversing the shot for example. This video is a performance video because about half way through the video it does actually feature her and her band performing the song, singing and with the actual instruments in the song.
An example of a narrative music video: 'Right Here' - Jess Glynne.
Jess Glynne's video to 'Right here', being a performance video is like most music videos very entertaining. This video is fairly simple in terms of the locations it was shot in. But the thing that makes it so interesting is the edits used like doubled-up shots and reversing the shot for example. This video is a performance video because about half way through the video it does actually feature her and her band performing the song, singing and with the actual instruments in the song.
Concept
Concept based videos are sometimes unusual they are based around one idea. They often concentrate on a specific editing technique.
An example of a concept music video:'Electric Feel' - MGMT.
'Electric feel' is quite clearly a concept based music video and this is quite evident from watching the video. The video is so random and is totally not related to the song with random people running around with weird clothing doing weird actions. This type of video isn't commonly used however when so much effort goes into a video like this one it can be particularly effective.
An example of a concept music video:'Electric Feel' - MGMT.
'Electric feel' is quite clearly a concept based music video and this is quite evident from watching the video. The video is so random and is totally not related to the song with random people running around with weird clothing doing weird actions. This type of video isn't commonly used however when so much effort goes into a video like this one it can be particularly effective.
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