Andrew Goodwin's Theory
How to analyse a music video:
There are 6 main aspects the audience look for when picking apart a music video:
1. A relationship between the lyrics and the visuals, with the visuals; illustrating, amplifying or contradicting the lyrics.
2. A relationship between the music and the visuals, with the visuals; illustrating, amplifying or contradicting the music.
3. Genre-related style and iconography present.
4. Star image, multiple close-up shots of the main artist or vocalist.
5. Voyeurism often plays a major part, especially in relation to females.
6. Intersexual references to other media texts maybe present.
Example: Kanye West Gold Digger
Laura Mulvey's Theory
The Male Gaze theory:
Laura Mulvey's theory of the 'Male Gaze' is a way of film focuses of women using specific shots to make them appear more attractive to the male audience. The audience is put into the perspective of a heterosexual man. The camera will focus on the curves of the women putting you the viewer it the eyes of a male.
The theory suggests that the identity of women are to be seen as an object and admired for their physical appearance. The theory focusses on the key areas of:
1. Visual pleasure
2. Gender roles in film
3. Socophillia
4. Female objection
Example: Destination Unknown
No comments:
Post a Comment