Digipack Research 2

Expansion into Digipack Research

Disclosure the English electronic music duo released the album Caracal in September 2015. The album was one of their biggest ever and features some of their top songs including 'Holding on', 'Omen' and 'Jaded'. It reached number in the UK official chart too.

I have chosen to do some research behind the album and the creative design of the cover because Disclosure being English fall into a similar genre and style of music as Gorgon City my artist.

The album cover has a caracal on the front of it which is a large wild cat. But the caracal has the face template that features in many of disclosures videos and promotional campaigns. An example of this is in the music video 'Latch' featuring Sam Smith. You can see two face templates flash up on random faces in the video. And because of these the face template has been used on the album cover.

Above is the Disclosure type face. You will notice that it is the same type used as the one on the Caracal front cover. To promote the whole Disclosure image using the same typeface keeps the duos familiarity for their fans.

This is the back cover to the Caracal. It lists the 14 songs in the album in order and also who features in the songs. It has the barcode for scanning in shops and also the record labels it was sold under.

This screenshot above is from iTunes which is where the Album gets sold. You can see the album cover is represented with the price and then then list of songs in the album. There is also a review that iTunes have given so you can get a sense of what your buying before you purchase the album.

This is the CD to the Caracal album. Again it features the Caracal in the disk front. The caracal is faced side on with is agin a different perspective to the front and back cover. Its almost like you see the Caracals face when you are viewing it. Then if you buy the album you get to see more about the singles and a different view of the cat. Then finally as mentioned before you get to see the cat on the back cover once you have unveiled all the songs on the album.

Finally this is the inside of the cover album. Once again the caracal features with less definition of the cat as it is just a shadow. The inside cover also gives a deeper description of each of the songs too.

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In the four small shots above you can see the Caracal album with the caracal animal in each of them. I mentioned previously that the album unfolds as you listen to the singles. And as the music unfolds so does the story of the caracal animal. You start with a clear cut picture of the Caracals face on the front cover before you buy the album then one you have bought it you can open it to find picture 2 of the caracals head side on. This is printed onto the CD. Next comes the caracal lying down behind the CD once you have listened to it. And finally the back cover shows the caracal up and looking as it it is ready to kill. 

This is a great metaphor using pictures instead of words and then the singles just speak for themselves. The design of the whole album back to front is so clever and something I would like to bare in mind when I have to design my digipack for my Gorgon City song.